Evolution of Russian Narratives about Ukraine in Media-Landscape

Ukraine Crisis Media Center (UCMC) has published a research “Evolution of Russian Narratives about Ukraine and Their Export to Ukrainian media-landscape”.

Co-authored by Oleksandra Tsekhanovska, Head of Hybrid Warfare Analytical Group of UCMC, and Liubov Tsybulska, Head of the Center for Strategic Communications and Information Security, the research analyzed 5 Russian and 5 Ukrainian channels to detect how key narratives evolve and how they are adapted for Ukrainian audience.

• Key Kremlin’s narratives on Ukraine are analyzed

• Vulnerabilities of Ukrainian media-field that facilitate the spread of disinformation are detected

• The peculiarities of adapted Kremlin’s rhetoric in Ukrainian information sphere are explored

• The special features of pro-Kremlin channels’ work in Ukraine are scrutinized.

The research also showcases the links between Russian and pro-Russian politicians promoting the “external governance” narrative as one of the key long-running information operations of 2020 and explores the role of dependent experts, involved in political PR, in such promotion. The research was developed within the project “Countering disinformation in the south and east of Ukraine” implemented in partnership with Detector Media (Детектор медіа), Estonian Center of Eastern Partnership, and with the support of the European Union.

HWAG_report_Eng_online

Oleksandra Tsekhanovska

Head, Hybrid Warfare Analytical Group, Ukraine Crisis Media Center

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May 2021
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